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Bettman's glossy spin on the state of the NHL is hard to reconcile when you consider its games are routinely clobbered in the U.S. television ratings by poker or Arena Football or even high-school girls basketball,[url=http://c.h499.com/guestbook.asp?guestid=]nfl replic[/url],[url=http://www.orsidelhi.org/images/MLB_NFLjerseys.html]cheap baseball jerseys[/url].
This is a commissioner who sold himself to the governors 13 years ago as a fellow who would extend the NHL footprint by expansion into non-traditional (read cities who didn't know a hockey puck from a bagel) markets. Then, they would all get rich together on the resulting U.S. network television contract.
Everyone knows how that turned out. The league has never been less relevant in the United States than it is now. The NHL claimed record attendance every month of the season, yet reporters saw no shortage of empty seats in American arenas.
But Bettman claims he is content the league is on the right track with its television plans,[url=http://www.bh.sxxds.gov.cn/E_GuestBook.asp]nba shirt[/url],[url=http://chinaalistar.com/img/cheapjerseys_china.html]authetnic nba jerseys[/url]. The OLN deal has one more year to run and Bettman says the league plans to stick with the network,[url=http://songhongzheng.com/forum.php?mod=viewthread&tid=8970&extra=]cheap jersey nba Most of those miscue[/url].
"We needed a partner to treat us with greater importance than we were getting,[url=http://cheapmlbjerseys.cnlcz.com]cheap baseball jerseys[/url]," Bettman said. "That's what we're getting with OLN and it will grow. I just think people need to be patient."
The older folks at the press conference remember Bettman's predecessor, the hapless John Ziegler,[url=http://apag.ma/czh/worldcupjerseys-2014.php]cheap soccer jerseys[/url], saying much the same thing about Sportschannel, an ESPN competitor that was available in far fewer homes. Anyone heard of Sportschannel lately?
OLN may have good intentions,[url=http://mei.vn/English/CSS/nikenfljerseys.html]nfl jerseys from china[/url], but it's the old tree-falls-in-the-forest thing.
Walk into any bar and ESPN is on every screen. It is a rare hotel room that carries OLN.
After the lockout, the NHL needed to get itself back on the sporting map in the United States. What Bettman should have done is tell ESPN it would accept its paltry offer of no money up front just to get his league back on the top U.S. sports network and back in front of American viewers.
This year's playoffs, thanks to the new standard of officiating and new rules, have been the most exciting in years. But what good does that do you if no one sees it?
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